Founders Notes
Wardrobe for a life well lived
For me, fashion has always been more than clothing—it’s how we move through the world, how we express ourselves, and how we can elevate the everyday. Zandra Stone is my love letter to effortless confidence, individuality, and the essence of the Australian lifestyle, where style feels as free-spirited as a sun-drenched afternoon yet as refined as a well-curated wardrobe.
Traveling the world and working in fashion opened my eyes to the power of shape, color, and identity—how what we wear influences how we feel and how we show up. I saw firsthand how style is more than aesthetics; it’s a tool for self-expression, energy, and confidence. Dressing with intention became my way of anchoring myself in unfamiliar places, a daily ritual that reminded me of my strength and creativity.
As a mother of three, I understand the demands of a dynamic life and how important it is to feel like yourself, even in limited time. Dressing isn’t about trends—it’s about intention, about creating a wardrobe that supports and empowers women who are living full, vibrant lives.
Fashion Psychology
Style is for Wellbeing
For me, positive psychology through style isn’t just a belief—it’s a way of life. Fashion has the power to uplift, to embolden, and to make even the simplest moments feel extraordinary. Every piece I create is designed as a modern heirloom—one that moves with you, evolves with your story, and becomes a treasured part of your journey.
Rooted in Australian coastal ease yet shaped by my global experiences, Zandra Stone is about embracing individuality with effortless sophistication. My collections blend serenity with strength, nostalgia with newness, and most of all, joy with purpose.
Fashion should make you feel good—it should energize, inspire, and be worn with ease. That’s what Zandra Stone is all about.
With love & sun,
Alexandra xx